Search Engine Marketing

Keyphrase Marketing & Search Marketing Services UK

Mischievous Marketing provides keyphrase/search marketing services to companies in the UK.

"Keyphrase marketing", also known as "search marketing", is the process of marketing your website in a way that allows users to find it on search engines when they type in popular keywords or keyphrases related to your products or services. Keyphrase marketing can be broken down into two main categories:

Organic Listings

This is also known as "search engine optimisation", and involves rewriting the code of the web pages to include keyphrases so that search engines recognise them and rank them higher for searches containing those keyphrases. Organic keyphrase marketing also involves asking other websites to link to yours, as this also improves your website's search engine rankings.

Promoting your website organically takes more time to set up initially, but once optimised, your site can enjoy exposure on search engines free of charge from that point onwards.

Pay-per-click Advertising

This involves setting up a campaign using a pay-per-click service such as Google AdWords. Adverts for your website are placed on search engine results pages based on the keyphrases a user has searched for. Keyphrases are chosen within the campaign setup page. Google charges your company every time a user clicks on one of your adverts, hence the name "pay-per-click".

Pay-per-click is effective and quick to set up, but it must be paid for on an ongoing basis. Therefore in the long run it can be more expensive than promoting your site organically.

Keyword Research/Search Engine Optimisation

Mischievous Marketing provides the following organic web marketing services for small to medium enterprises looking to strengthen their presence on the web:

• Keyword Research - Using keyword tool Wordtracker, we source keywords to be used to optimise the web pages of your website, in order to improve its ranking in search engines. We then rewrite your website copy to include the new keywords, raising your search engine ranking for those keywords. This is a one-off service and works best for businesses serving a niche market.

• Link Building - We contact other websites on your behalf requesting that they link to your web pages in order to increase your search engine performance.

Google AdWords

For fast, effective exposure on the web, Mischievous Marketing can devise a Google AdWords pay-per-click campaign to get your company noticed via adverts on this world-famous search engine.

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