The Case for Video
We have recently had a number of financial advisory firms enquiring about adding videos to their marketing collateral. Videos can prove to be a wise investment as research has found that just one minute of video is worth 1,800,000 words and that 76% of businesses have reported a return on investment as a result of a video, according to Forrester Research’s Dr. James McQuivey. This could be because videos provide more detailed explanations, be more digestible, create rapport and reportedly build trust with consumers.
In a world where more and more people are online the benefits for the use of videos in marketing are staggering. According to Forbes, video content accounts for 74% of all internet traffic, more than 50% is watched on a mobile and those who watch the videos spend more than 2 and a half times longer on the web page. The use of videos in marketing is obviously a big business, and what’s more, its set to increase further as 80% of all internet traffic is expected to be the result of videos by 2019.
As well as being incredibly effective, videos are great for addressing a range of marketing needs. For instance, we helped clients that have wanted to use a video to introduce their team on their website and another client who wanted to use video to highlight the unique features of the services they offer. It is not surprising then, that videos are as successful and they can add a personal touch while illustrating a much deeper message compared to what could be achieved from using written word.
When working with a video production company and identifying a suitable partner what do you need to consider? If you are thinking that a video might also be just what you need and you don’t want to make it yourself, we have outlined in our next blog some points from our experience of helping our clients which will help you get your video concepts onto the small or large screen!