Financial Marketing Insights
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In last week’s blog we discussed some research undertaken by Intelliflo’s on the most popular marketing media choice for Financial Advisers.  Following on from social media at number one, events come second as a marketing medium of choice for IFAs. On a couple of occasions, we’ve marketed events for clients.  We’ve had success with topic […]

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Social Media – What’s your flavour?
August 9, 2018

We were interested to read some research undertaken by Intelliflo which cited the most frequently used marketing strategies by IFAs and number one is social media.  With its accessibility and visibility, we can see why this is an appealing media and the two key ingredients are great contents and regular engagement. Underpinning these you need […]

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In the previous article we looked at the awareness and consideration stages of your client’s buying journey and in this article, we look at their decision making both initially and on an ongoing basis.   The Initial Decision The final stage of the client’s journey refers to the decision-making process. They will be interested to […]

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Any marketer will tell that possibly the most important thing for successful marketing is to know your clients and their needs. Targeting your clients effectively means only communicating information relevant to them, you can’t focus communications on an audience you don’t know otherwise they will not respond. That’s why the following two articles look at […]

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Time to Consider Marketing – Part 2
July 19, 2018

Last week we looked at some of the triggers that can prompt financial advisory firms into approaching marketing to help their company succeed. This week, in Part 2, we will consider some more examples of these triggers, and if you missed Part 1 you can read it here https://www.linkedin.com/pulse/times-consider-marketing-part-1-hannah-price/ Communication obligations Does your current level […]

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Time to Consider Marketing – Part 1
July 12, 2018

I wish I could say that marketing is essential for every financial advisory firm in contributing to their success, but this is not always the case. While we work with firms who see the value it adds to their client communications and to the value of the firm as a whole, we are equally aware […]

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We’re currently busy making mischief on a really exciting and creative campaign for a well-known organisaton, and so we thought it would be the ideal time to reflect on exactly how we approach the development of a new campaign. But first – the basics! What is a marketing campaign? A good definition of a marketing […]

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This week’s blog looks at how buying decisions are made from an organisational rather than an individual perspective. If you want to sell your financial service advice to corporates, then this article based on a feature from the Harvard Business Review is ideal for you. This article uses some ideas which have been applied to […]

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What is Cognitive dissonance? Cognitive dissonance refers to feelings of conflict or unease experienced by an individual when they are unsure about something. Therefore, post purchase cognitive dissonance refers to this feeling after buying a service or goods. Typically, during post purchase cognitive dissonance we experience something we did not expect which causes us to […]

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